Units or revenue only
Work per unit from a price and a variable cost, or switch to revenue only and use a contribution or gross margin ratio when there is nothing to count.
Find the units and revenue where your business stops losing money. Enter fixed costs, a price, and a variable cost (or a margin ratio), then test profit targets, expected sales, and price changes on one chart.
Break-even at 445 units and $20,025.00 of revenue per month.
For products or services you can count, each with a price and a cost per unit.
Materials, packaging, shipping, card fees, and sales commission: anything you spend again for each unit.
Break-even units = fixed costs ÷ (price − variable cost), rounded up
$12,000.00 ÷ $27.00 per unit = 444.44 units. Rounded up to 445: you cannot sell part of a unit, and stopping at 444 would still leave a $12.00 loss.
$20,000.00 by the sales formula, before whole units
Price minus variable cost
Of each sale left for fixed costs and profit
Every figure is per month. The period only relabels results, so enter all figures for the same period.
That is 185 units beyond break-even. Whole units earn $5,010.00, at or just above the goal.
($12,000.00 + $5,000.00) ÷ $27.00 = 629.63 → 630
Target profit of $5,000.00 needs 630 units and $28,350.00 of revenue per month.
Operating leverage 3.86×. At this volume, a 10% change in sales moves operating profit by about 38.6% in the same direction.
Margin of safety 155 units, 25.8% of expected sales. Operating profit $4,200.00.
Each line is labelled at its end. Move across the chart, or use the slider, to read the figures at any sales level.
At 750 units: revenue $33,750.00, total cost $25,500.00, profit $8,250.00.
Fixed costs stay at $12,000.00. Columns move the price 10% and 20% either way; rows move the variable cost 10% either way.
| Variable cost | Price −20%$36.00 | Price −10%$40.50 | Your price$45.00 | Price +10%$49.50 | Price +20%$54.00 |
|---|---|---|---|---|---|
| Cost −10%$16.20 | 607+162 vs now | 494+49 vs now | 417−28 vs now | 361−84 vs now | 318−127 vs now |
| Your cost$18.00 | 667+222 vs now | 534+89 vs now | 445Your numbers | 381−64 vs now | 334−111 vs now |
| Cost +10%$19.80 | 741+296 vs now | 580+135 vs now | 477+32 vs now | 405−40 vs now | 351−94 vs now |
Set the selling price and margin that feed the contribution margin used here.
Track the rent, wages, and subscriptions that add up to your fixed costs.
Turn a break-even unit count into the visitors your funnel needs to reach it.
Fixed costs are what the period costs before you sell anything. Each sale then pays off part of them with its contribution margin, and the break-even point is the sale that finishes the job.
Type one total for the period, or itemise rent, salaries, software, and the rest so the calculator adds them up for you.
Enter what one unit sells for and what it costs to make and deliver. Nothing to count? Switch to revenue only and enter a margin ratio instead.
See break-even units and revenue with the rounding explained, then try a profit target, your expected sales, and the price and cost scenarios in the grid.
Work per unit from a price and a variable cost, or switch to revenue only and use a contribution or gross margin ratio when there is nothing to count.
Break-even units always round up to a whole unit, and the result shows the exact quotient and the loss one unit short would still leave.
List rent, salaries, software, insurance, and anything else as separate lines and the calculator totals them, so you do not need the figure before you start.
Add a profit goal to get the units and revenue it takes, and expected sales to see how far they can fall before a loss, with a one-line reading of operating leverage.
Revenue, total cost, and fixed costs are labelled at the end of each line, with the break-even point marked and the loss and profit regions named, not only shaded.
A grid of break-even units at prices 10% and 20% either side of yours, and variable costs 10% either side, shows which lever moves the answer most.
It is the sales level at which total revenue equals total costs, so the business makes neither a profit nor a loss for the period. Below it the period ends in a loss; above it every extra sale adds its contribution margin to profit. It can be stated in units sold or in sales revenue.
Break-even units = fixed costs ÷ (selling price per unit − variable cost per unit). The part in brackets is the contribution margin per unit. With $12,000 of monthly fixed costs, a $45 price, and an $18 variable cost, each sale contributes $27, so break-even is 12,000 ÷ 27 = 444.44, rounded up to 445 units a month.
Contribution margin is what each sale leaves after its own variable costs: the money that pays the fixed costs first and becomes profit after that. Per unit it is price minus variable cost, and as a ratio it is that amount divided by the price. A $45 product with $18 of variable cost has a $27 contribution margin and a 60% contribution margin ratio.
Divide fixed costs by the contribution margin ratio: $12,000 ÷ 0.60 = $20,000 of sales. If you sell whole units, revenue at the rounded-up unit count can be slightly higher, since 445 units at $45 is $20,025. Revenue-only mode uses the sales-dollar formula directly when you know a margin ratio but not a unit price.
You cannot sell part of a unit, and the break-even point is the first sales level with no loss. A result of 444.44 units means 444 units still leaves a loss ($12 in the example above), so the answer is 445. Rounding down would understate the target every time the division is not exact.
Use a weighted average contribution margin. Multiply each product's contribution margin by its share of units sold and add the results, then use that figure as the contribution per unit; or use the weighted margin ratio in revenue-only mode. The answer only holds while the sales mix stays the same, and selling more of a low-margin product raises the real break-even point.
There are three levers: raise the price, lower the variable cost per unit, or cut fixed costs. Price and variable cost both act through the contribution margin, so small changes there can move the break-even point a long way, as the sensitivity grid shows. A price rise only helps if sales volume holds up, so test it against the demand you expect.
It is how far sales can fall before the business reaches break-even: expected sales minus break-even sales. It is shown in units, in revenue, and as a percentage of expected sales. Planning 600 units against a 445-unit break-even gives a margin of safety of 155 units, or about 25.8% of the plan.
Pick one unit and put every cost that moves with it into the variable cost. For a restaurant the unit can be the average bill: $18,000 of monthly fixed costs, a $24 average bill, and $9 of food, packaging, and card fees per bill give a $15 contribution, so break-even is 1,200 bills a month, or 40 a day over 30 days. For a subscription startup the unit is one paying customer for a month: $40,000 of monthly fixed costs, a $49 plan, and $9 of hosting, payment, and support cost per customer give a $40 contribution and a break-even of 1,000 customers. These figures are illustrations, not industry benchmarks.
Then there is no break-even point. Each sale adds nothing toward fixed costs, or adds a further loss, so selling more never closes the gap. The calculator says so plainly instead of showing a negative or infinite number. The fix is to raise the price above the variable cost or bring that cost below the price.
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